However, this is more than esthetic pleasure. You have to try it to understand the advantage over standard foot straps.
You know the feeling when you can't put your leg into strap because it is bend under some strange angle? Well, that inconvenience is gone.
You know the feeling when you can't get your foot out of the strap because of... whatever reason. This is gone too. The foot goes in and out as easy as it gets. In the same time the straps are firm and comfortable. And the board is lighter (more than a kilo for all 4 straps).
And than, back to esthetics: if you have a great board, you deserve a great straps, too!